Increasing Competitiveness in Small and Medium Industries

This study aims to examine the influence of variables Entrepreneurial Orientation, Marketing Performance, and ICT Capabilities on Competitive Advantage how increase competitiveness at Cibaduyut Shoe Industry Center. The research methods used are qualitative quantitative methods. Data analysis techniques model testing using Structural Equation Modeling-Partial Least Square (SEM-PLS). results showed that there was a significant between Orientation Advantage, an insignificant Performance Advantage. To in Center, namely by improving factors categorized as weak providing solutions intended for MSME players Center or Bandung City Trade Office so synergy arises create MSMEs have competitiveness.